Prior to entering or expanding into the international market companies need to qualify and quantify the suitability of their product for the market. A three-phase process is needed to Validate the product, Identify the market and Quantify the potential revenue and costs. Arcadiz Telecom will be your partner to entirely or partially go through this three-phase process.

Arcadiz Telecom anticipates if the appropriate research has been carried out then the client will be in a position to determine whether his products will be suitable for sale within the International market place and that future product development needs are understood and planned. Based upon the market analysis and associated revenue and expense projections the client can make the necessary decisions on whether he wants to enter or expand into the international marketplace.

The initial consulting phase provides market analysis that both qualified and quantified the specific geographic and vertical markets.

These recommendations should be used to decide on where and how Market Entry should be accomplished.

VALIDATE

Technology assessment:

• Is the type of technology suitable for the market?
• Is it an accepted technology that is understood?
• Is it a new advanced technology that needs to be market proven?
• Will it meet Safety, Emissions and homologation requirements?

Product assessment:

• Will the product fit the networks needs and requirements?
• Will the specifications meet the market requirements?
• Does the product have the necessary features?

Market testing:

• What is the target market?
• What does the customer think of the product?
• Will the customers buy it?
• Will the customer be willing to test the product?
• Is the price acceptable?
• What additional features and functions does the market require?

Competitive analysis:

• Who are perceived as the competition?
• Competitive product features
• Price comparison
• Channel identification.

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IDENTIFY

• Are specific countries or regions more suitable?
• Should you enter a specific market first?
• Is the product suitable for specific vertical markets?
• Will the network tariffs affect product acceptance?

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QUANTIFY

Revenue:

• Overall market revenue opportunity
• Revenue opportunity by country or by region
• Projected 5 year revenue plan

Pricing:

• Recommended market pricing
• Competitive pricing analysis
• Recommended discount structure

Cost:

• Market entry cost
• Operating budget and costing
• Resource requirements

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